Real Madrid top world’s most popular football jersey rankings with €457.5m in earnings, Ronaldo’s shirt favourite

Cristiano Ronaldo’s jersey remains all-time favourite among fans at Real Madrid, Manchester United and Juventus.

According to a recent study by Casino Encyclopedia, Real Madrid lead the ranking of the world’s most popular football team jerseys among fans, with an impressive 5.2 million searches for their club jersey.

The study reveals the current star with jersey popularity is Jude Bellingham, with 33,000 monthly searches.

While Ronaldo remains the all-time favourite, garnering 389,000 monthly searches even after his departure from the club.

Real Madrid top world's most popular football jersey rankings with €457.5m in earnings, Ronaldo's shirt favourite
Cristiano Ronaldo is world’s most popular footballer through jersey sales, and tops all-time jersey sales of Madrid, United and Juventus – Getty image

Real Madrid’s jersey sales reached 3 million units in 2023, generating a staggering €457.5 million in earnings.

Real Madrid top world's most popular football jersey rankings with €457.5m in earnings, Ronaldo's shirt favourite
Jude Bellingham is the current Real Madrid player with highest jersey sales – Getty image

Following closely behind is Manchester United, with 4.8 million searches for their club jersey.

Marcus Rashford leads current popularity with 5,600 monthly searches, while Ronaldo’s jersey remains highly sought after despite his departure, with 190,000 monthly searches.

The Red Devils earned €249.6 million from jersey sales last year.

Barcelona secured the third spot in the rankings, accumulating 3.3 million searches for their jerseys.

Robert Lewandowski leads current popularity with 7,500 monthly searches, while Lionel Messi remains the most popular overall, with 339,000 monthly searches.

 

Real Madrid top world's most popular football jersey rankings with €457.5m in earnings, Ronaldo's shirt favourite
Barcelona legend Lionel Messi – Getty image

The club generated nearly €219.7 million in revenue from jersey sales last year.

Manchester City ranks fourth, with 2.7 million searches for their club jerseys.

Erling Haaland’s jersey is both the current and all-time most searched, with 25,400 searches. City earned nearly €114 million from jersey sales last year.

Liverpool secured the fifth spot, with 2.4 million searches for their jerseys.

Mohamed Salah dominates current and all-time searches with 17,000 monthly searches. The club earned almost €281.7 million in revenue from last year’s sales.

Arsenal follows in sixth place, with 1.8M monthly searches for their jerseys.

The rising star Bukayo Saka leads the current squad with 4.5K searches, while Thierry Henry remains the all-time favorite with 14.8K monthly searches.

Real Madrid top world's most popular football jersey rankings with €457.5m in earnings, Ronaldo's shirt favourite
Arsenal legend Thierry Henry – Getty image

Arsenal in 2023, sold 975,000 jerseys, gaining more than €107M.

AC Milan takes the seventh position with 1.6M monthly searches.

Kaká’s jersey is the club’s all-time most searched shirt with nearly 68,700 searches monthly, while current most popular player’s jersey is Rafael Leao’s with 2.7K monthly searches.

The club have made nearly €45M from last year’s sales.

Chelsea are eight place in the ranking, with 1.4M searches for their jerseys.

Reece James leads the current squad with 2.2K searches, while Didier Drogba’s jersey remains the all-time favorite with 7.8K monthly searches.

Real Madrid top world's most popular football jersey rankings with €457.5m in earnings, Ronaldo's shirt favourite
Chelsea legend Didier Drogba – Getty image

The club sold 1.3M jerseys last year, generating a total of €186M.

Tottenham and Paris Saint-Germain occupy the ninth and 10th spots respectively.

Son Heung-min and Kylian Mbappe occupy their respective club’s most popular searches at present.

Son remains the all-time most popular player for Spurs, while Neymar Jr. takes the position for PSG.

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