MrBeast’s chocolate brand Feastables is now the official Charlotte Hornets jersey sponsor

The partnership is especially notable, given that MrBeast, whose formal name is Jimmy Donaldson, is a North Carolina native.

The YouTube star turned entrepreneur is one of the most popular YouTube personalities in the world.

In recent years, MrBeast has used his massive platform to expand into food, consumer goods and merchandise sales.

Speaking of MrBeast and Feastables, Gallagher said, “If he wants to take on Hershey’s, we want to be the platform to help him do that.”

The big picture: The deal represents a new era for the Hornets, and the NBA broadly, as the team and league push further into digital innovation.

The Hornets became an early adopter of NFTs in 2021. They launched their esports team, the Hornets Venom GT, as part of the NBA 2K League in 2020.

Jacob Gallagher was just like many others 30 years ago, infatuated with the hottest piece of trendy NBA gear that truly put the Charlotte Hornets on the global map.

“I think back in the 90s and the Hornets first came out they had those Starter jackets and everybody wanted those Starter jackets,” Gallagher, the Hornets’ chief revenue officer, told The Observer on Monday. “They were iconic. I think this jersey is going to be another iteration of that to where we just continue growing the brand.”

Gallagher was referring to the Hornets’ new innovative partnership, one that’s going to allow MrBeast to take his love for the franchise to a whole new level. Feastables, a snack brand founded by well-known YouTube star Jimmy “MrBeast” Donaldson , is going to be the Hornets’ official jersey patch, the team announced Monday. The company’s logo will be on each of Charlotte’s uniforms for the 2023-24 season, and that includes the G League’s Greensboro Swarm and physical and virtual uniforms of Hornets Venom GT, Charlotte’s NBA2K team. Feastables branding will also be visible on backdrops for all Hornets press conferences and interview sessions.