MrBeast reportedly makes $82M per year, which is more than double any other creator

Avg. Engagement: 9.8%

Entrepreneurship Score: 4

With more than 300 million followers, MrBeast’s fan base is nearly as large as the U.S. population. MrBeast’s power and popularity stem from his high production videos and stunts that include surviving in Antarctica for 50 hours and building a Wonka chocolate factory. The YouTube titan, whose real name is Jimmy Donaldson, has used his massive clout to earn a fortune in digital ad dollars—and build a real-world empire. Beast-based brands include Feastables snack bars and the MrBeast Burgers restaurant chain, plus Donaldson’s sprawling merch line. (Disclosure: Donaldson is slated to become a member of Forbes’ board when a planned sale of the company is completed.)

The Forbes 2023 Top Creators List ranks the 50 highest-earning and most influential creators across various social platforms, including YouTube, TikTok, Instagram, and Twitch. The earnings of each creator were estimated between June 2022 and June 2023.

MrBeast, with a massive following of 186 million subscribers on YouTube, is not only known for his wildly popular videos but also for his multiple business ventures and philanthropic efforts. In fact, he is set to become a board member of Forbes once the proposed sale of an 82% stake to auto-technology tycoon Austin Russell is completed, valuing Forbes at nearly $800 million.

MrBeast Tops Forbes’ List of Highest-Earning Internet Creators

MrBeast, also known as Jimmy Donaldson, has once again proven his dominance in the world of online content creation. According to a recent Forbes report, MrBeast earned a staggering $82 million over the past year, making him the highest-earning internet creator. This figure is more than double the earnings of any other creator on the list.

“Influencers are more trusted by their audiences than ads. They can sell out products in minutes. They can cause a flash mob that shuts down a major city,” says Erin Lanuti, the chief innovation officer at ad titan Omnicom PR Group.

To rank the world’s Top Creators, Forbes crunched data on the estimated earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.

The result: The 50 people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.