Nigerian music producer Michael Collins Ajereh, popularly known as Don Jazzy has advised fellow Nigerian artists to adopt the promotional strategy employed by Davido.
Earlier this year, Davido released his fourth studio album, Timeless, which has been met with critical acclaim. The artist has since embarked on a media tour to promote the album.
Don Jazzy praised Davido’s promotion tactics and encouraged other Nigerian artists to follow his lead. Despite being an established artist, Davido did not rest on his laurels, according to Marvin’s boss. Don Jazzy took to Twitter on Monday to offer his advice to fellow artists, stating that promoting one’s hard work does not diminish their swag. He added that artists should learn from Davido’s marketing strategies and not rely solely on their celebrity status to sell their music.
Since its release, Davido’s album “Timeless” has shattered numerous streaming records, including becoming the highest-charting album by an African artist on US Apple Music (peaking at Number 2).
Additionally, it became the first African album to reach Number One on US iTunes Albums Chart and the album with the most significant first-day streams in Audiomack’s history.
