Tayc, a Cameroonian-French singer, joins King Promise, Perola, Gyakie, 1da Banton, and Spice Diana as new campaigners.
The organisers of the music project stated in a press release that the new reps have all made significant contributions to spreading Afrobeat sounds around the world and deserve to be recognized.
Faces of afrobeats is a new initiative launched by prime music partners to highlight influential Afrobeats artistes on the African continent.
The campaign which started in 2021 has featured legendary and Beninese Grammy-award winning singer Angélique Kidjo, P-square, 2face, Flavour, Fireboy Dml, Simi, Reekado banks, Diamond platnumz amongst others.
“The new bands of artists joining the campaign were observed to have been at the edge of the music scene, dispersing the infectious African sound across global audience”, Akeju is quoted as saying in the press release.
“As an organisation with clear objective and passion to celebrate African sounds and entertainment, we deem it all necessary to pick exceptional ambassadors to represent the brand and we are delighted to welcome these astounding entertainers on this global movement”.
The playlist of the campaign, which is on Spotify, has also been featured on New York Times Square, New Jersey, Los Angeles and other notable Billboards.