Journalist PitchDeskGuy confirms The Las Vegas sphere reportedly charges $450,000 per day in advertising

‘Too high or low?’ asked one, prompting a range of responses.

‘Given how many views the sphere has gotten, this seems like a pretty good deal,’ said one 

Taking the construction costs into consideration, another asked: ‘How would they recover the investment? It will take almost 4000+ days even if they are booked daily.’

A user replied: ‘They are booked daily. And 4,000 days is like what, 13 years? That’s like the breakeven point for solar panels.’ 

One calculated: ‘$2.3 billion ÷ $450k ÷ 365 = 14 yrs – So it’ll take 14 yrs for them to pay back the $2.3 billion?… I’m being overly simplistic obviously.’

And someone else quipped: ‘Do you get a discount for dead pixels appearing in ads?’

The Las Vegas sphere reportedly charges $450,000 per day in advertising

According to a Twitter post from @PitchDeckGuy, $704,000 (US$450,000) was spent on advertising costs over just one day for the Vegas Sphere.

The post reported that $1 million (US$650,000) was spent for the whole week.

A thread from another Twitter user added that there was an estimated 4.7 million daily impressions – 300,000 in person and the remaining 4.4 million on social for the Sphere. Another X user, Joe Pompliano, shared the tweet, adding more detail about what you get might for your advertising dollars, saying the prices ‘include working with MSG’s 300+ designers.’

It’s unclear how much U2 spent to advertise their 25-day residency. 

Thousands of fans and celebrities attended the opening night, including Paul McCartney, Josh Duhamel, and Oprah Winfrey. 

According to PitchDeskGuy’s post, U2’s residency is a ‘key in-market event’ – meaning it’s already hugely popular and is attracting an enormous amount of consumer interest. Other similar events include the 2023 Formula One Las Vegas Grand Prix. 

U2 confirmed the initial dates for the shows back in May 2023 – their first live performances since 2019.

According to a Twitter post from @PitchDeckGuy, $704,000 (US$450,000) was spent on advertising costs over just one day for the Vegas Sphere.

The post reported that $1 million (US$650,000) was spent for the whole week.

A thread from another Twitter user added that there was an estimated 4.7 million daily impressions – 300,000 in person and the remaining 4.4 million on social for the Sphere.