Information reaching hitztv.com.ng has it that Twitter community note reacts to report of Twitter/X is reportedly looking to transform the platform into a shopping hub.
Twitter community note wrote: “X isn’t exactly transforming into a shopping hub. X is looking to Integrate features that include streaming and a shopping feature. X is not transforming into a shopping app. The Streaming feature is already available with X Premium.”
The post featured a 54-minute long stream of Musk playing Diablo IV, with the layout resembling that of a Twitch stream, as Musk appeared in the bottom right corner, seated in a gaming chair with a headset on. Musk playfully replied to the dedicated gaming account with his own X profile, stating “Am in the Diablo PvP arena for ~10 mins if anyone wants to kill me lol.”
Streaming via X is achieved by Premium users connecting Open Broadcaster Software (OBS) to their accounts through the X Media Studio, which allows for new opportunities for any video-based creators. This could include live shopping, which was first revealed via a report on Paris Hilton’s contract with the platform to offer content programs that “include live-shopping features.” It’s also unclear if X’s infrastructure will be able to keep up with new live video features. The company, which shed many of its site reliability engineers in layoffs last year, has struggled with large live audio and video streams, particularly those boosted by Musk’s account. When Florida Governor Ron DeSantis appeared in a chat on Spaces in May to announce a presidential run with Musk, the stream repeatedly crashed.
Dates for a full-scale roll-out of these features have yet to be announced at the time of writing, however, with testing well underway and Premium X users already having access to streaming, it’s anticipated that it won’t be long.
According to a Pinterest spokesperson, retailers can upload Pins via Catalogs and their products will be distributed across Pinterest’s shopping surfaces which include this new “shopping hub” feature, as well as other recommendation spaces and shopping feeds.
Pinterest also rolled out an updated shopping section that will display below Product Pins, highlighting Catalog content from the respective brand. “Making it easy to browse into the catalogs of brands of all sizes, like Target, Birdies Slippers, Joybird, The Tie Bar and Parachute,” Pinterest wrote on its business blog.
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