Ka3na Jones, an ex-Big Brother Naija housemate cum brand influencer, faces heavy criticism for using ‘fake pregnancy and childbirth’ as a publicity stunt for her clothing line launch.

Recall that on Sunday, January 29th 2023, Ka3na made an announcement via her Instagram story claiming to have given birth to a baby (her second child) which spurred both sceptical remarks and congratulatory messages.

However, on Monday, 30th January, the self-acclaimed boss lady declared the pregnancy as fake while unveiling a fashion brand.

Serving the bombshell, she wrote:

“MEET OUR BABY ⬇️ M I L L E N N I A L S 👯‍♀️ BY @ka3na_brand Co Owned By My Daughter @lila_bossbaby ❤️.

The Millennium Collection by Ka3na Brand was conceived and birthed on the love and inseparable bond between I and my super talented daughter who’s my BFF 👯‍♀️ !

I wanted to create a brand that will bring us much closer together👯‍♀️ A Brand that will inspire other millennial mothers and families❤️

Glad To Finally Say We Made It! 😁🥂

Who Dey??? 😂😂🤣Best In Premium Content GOESSSS TOOO???? 💐💐💐,”

See the post below:

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The stunt however stirred mixed reactions from social media users; while some condemned it, others found it funny.

“This level of clout chasing is disgusting 🤮🤦🏻‍♀️,” a social media user wrote.

Another added, “Sebi i told you people that ikorodu bus lady was not pregnant, you people were insulting me, someone that feeds and feast on clout to be relevant 😂😂😂…Congratulations on the birth of your birth of your baby oooo asiere.”

See more reactions below: